[Reminder] Live webcast: How to create a single source of data truth for marketing

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…

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[Reminder] Live webcast: How to create a single source of data truth for marketing

Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…

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Integrated Marketing Analytics: Creating a single source of data truth

Why data amplifiers matter in a world of omnichannel discovery

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery…

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Why data amplifiers matter in a world of omnichannel discovery

New wave of referrer spam wrecking Google Analytics data

If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration. The post New wave of referrer spam wrecking…

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New wave of referrer spam wrecking Google Analytics data

Apple hopes to enhance maps with indoor location and drone data collection

Drones will collect data, shoot images and video, according to an FAA filing. The post Apple hopes to enhance maps with indoor location and drone data collection appeared first on Search Engine Land.

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Apple hopes to enhance maps with indoor location and drone data collection

US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. The post US Presidential election data: searcher intent vs. demographic polling appeared first on Search Engine Land.

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US Presidential election data: searcher intent vs. demographic polling

Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday

The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors. The post Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday appeared first on Search Engine Land.

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Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday