US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. The post US Presidential election data: searcher intent vs. demographic polling appeared first on Search Engine Land.

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US Presidential election data: searcher intent vs. demographic polling

Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Micro-moments and beyond: Understanding and optimizing for consumer intent