Apple hopes to enhance maps with indoor location and drone data collection

Drones will collect data, shoot images and video, according to an FAA filing. The post Apple hopes to enhance maps with indoor location and drone data collection appeared first on Search Engine Land.

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Apple hopes to enhance maps with indoor location and drone data collection

Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday

The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors. The post Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday appeared first on Search Engine Land.

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Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday

Is your location data being held hostage?

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. The post Is your location data being held hostage? appeared first on Search Engine Land.

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Is your location data being held hostage?

For manufacturers selling in retail chains, Google launches affiliate location ad extensions

The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads. The post For manufacturers selling in retail chains, Google launches affiliate location ad extensions appeared first on Search Engine Land.

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For manufacturers selling in retail chains, Google launches affiliate location ad extensions

YP brings search and location data together in “audience cartography”

The dominant use of location data in mobile display advertising has ironically become more about “who” over “where.” The post YP brings search and location data together in “audience cartography” appeared first on Search Engine Land.

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YP brings search and location data together in “audience cartography”

SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend appeared first on Search Engine Land.

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SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend