Why data amplifiers matter in a world of omnichannel discovery

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why data amplifiers matter in a world of omnichannel discovery

How brands can win with omnichannel discovery

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. The post How brands can win with omnichannel discovery appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How brands can win with omnichannel discovery

Moving your SEO program beyond discovery

As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but columnist Casie Gillette reminds us that being there for the customer after they’ve already discovered us is just as important. The post Moving your SEO program beyond discovery…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Moving your SEO program beyond discovery

First Public Working Drafts: Post Type Discovery and JF2 Post Serialization Format

The Social Web Working Group has published two Working Drafts:

• Post Type Discovery: Post Type Discovery specifies an algorithm for determining the type of a post by what properties it has and potentially what value(s) they have, which helps avoid the need for explicit post types that are being abandoned by modern post creation UIs.


• JF2 Post Serialization Format: This document describes a JSON serialization format to describe simple streams of data as well as single objects of data for data transfer and processing.
  

  

  
  

  Publication – W3C News

  
  
  First Public Working Drafts: Post Type Discovery and JF2 Post Serialization Format