Why data amplifiers matter in a world of omnichannel discovery

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery…

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Why data amplifiers matter in a world of omnichannel discovery

How brands can win with omnichannel discovery

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. The post How brands can win with omnichannel discovery appeared first on Search Engine Land.

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How brands can win with omnichannel discovery

‘Omnichannel’ may never catch on, but it’s the next big thing for local

Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. The post ‘Omnichannel’ may never catch on, but it’s the next big thing for local appeared first on Search Engine Land.

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‘Omnichannel’ may never catch on, but it’s the next big thing for local