Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…

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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

SEO in 2017: Mobile optimization as a competitive advantage

Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead. The post SEO in 2017: Mobile optimization as a competitive advantage…

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SEO in 2017: Mobile optimization as a competitive advantage

Holiday optimization tips for remaining competitive in the SERP

Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. The post Holiday optimization tips for remaining competitive in the SERP appeared first on Search Engine Land.

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Holiday optimization tips for remaining competitive in the SERP

Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search. The post Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO…

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Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

ShareThis Social Optimization Platform

The world’s most successful social media teams are continuously testing, and optimizing their content for maximum impact. Now you can too!
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ShareThis Social Optimization Platform

Soon, import call conversion data into AdWords for better attribution & optimization

Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & optimization appeared first on Search Engine Land.

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Soon, import call conversion data into AdWords for better attribution & optimization

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.

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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding. The post Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) appeared first on Search Engine Land.

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Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)