Brand vs. local Knowledge Graph result: Which is better?

Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.

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Brand vs. local Knowledge Graph result: Which is better?

Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?

Samsung said it will be making more AI acquisitions as it plays catch-up with Google and others. The post Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand? appeared first on Search Engine Land.

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Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?

Using PPC brand protection to decrease campaign costs by 51%

Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using PPC brand protection to decrease campaign costs by 51%

Google looking at how to measure brand awareness for search

Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness. The post Google looking at how to measure brand awareness for search appeared first on Search Engine Land.

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Google looking at how to measure brand awareness for search

Google seeks to humanize its brand with new “Google Assistant” female persona

She seeks to be a “companion” that is “always there but never in the way.” The post Google seeks to humanize its brand with new “Google Assistant” female persona appeared first on Search Engine Land.

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Google seeks to humanize its brand with new “Google Assistant” female persona

Google debuts a brand new look for Merchant Center

A much needed face lift also includes some new features. The post Google debuts a brand new look for Merchant Center appeared first on Search Engine Land.

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Google debuts a brand new look for Merchant Center

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.

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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)