Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO. The post SEO & The Zero Moment of Truth appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. View From Google’s San Francisco Office: Source: Google+ GIF: Google…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords & Bing Ads Bugs, AMP Ranking Signal & Review Stars Bug appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It’s time for our second global contributor weekend, and this time we’re focusing on the video team. For this month’s challenge, in honor of it being our second month, you have two options for how you can participate! The challenge for this month overall is to work with at least one hour worth of WordCamp video, which you can do by either creating subtitles or editing the video file in preparation for upload to WordPress.tv.
One of the great things about contributing to the video team is that you get to learn so much, since all the work basically involves watching WordCamp presentation videos. Subtitling is a doubly important need, as it is needed to make all those WordCamp videos accessible to people who are deaf or hard of hearing and can’t listen to the audio track, as well as making it possible for the videos to be consumed (in some cases after subtitle translation) by people who speak different languages.
The challenge will last from Saturday, February 27, 2016 through Sunday, February 28, 2016, and the results will be reviewed afterward by members of the video team. If you enjoy the challenge, the video team would be very excited to welcome you into their ranks! Interested? Here’s how to participate.
In January, the inaugural contributor weekend was focused on the support forums. That challenge had 73 participants, including 10 people who provided 20 or more correct answers to open support threads, thereby winning the challenge. Congratulations to Harris Anastasiadis, Ahmad Awais, Takis Bouyouris, Phil Erb, Eric Gunawan, Jackie McBride, Diana Nichols, Kostas Nicolacopoulos, Juhi Saxena, and Sarah Semark! To them and to everyone else who participated, thank you so much for your efforts. Every answer helps, and over the course of this contributor weekend, these amazing volunteers responded to 800 support threads. The support forums queue of requests with no replies went from 28 pages to 7 pages — that was an incredible success, of which every participant was a part!
So head on over to see how to get involved with the one-hour video challenge this weekend, and help us make next month’s post just as impressive! 
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in. The post Prioritizing Local Search Profile Listings: 2 Methods appeared first on Search Engine Land.
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Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can be doing better. The post The Death Of Search Marketing Expertise appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
WordPress 4.5 Beta 1 is now available!
This software is still in development, so we don’t recommend you run it on a production site. Consider setting up a test site just to play with the new version. To test WordPress 4.5, try the WordPress Beta Tester plugin (you’ll want “bleeding edge nightlies”). Or you can download the beta here (zip).
WordPress 4.5 is slated for release on April 12, but to get there, we need your help testing what we have been working on, including:
`..` for code and **..** for bold.
There have been changes for developers to explore as well:
wp_add_inline_script() for including inline JavaScript just like wp_add_inline_style() works for CSS, and better support for script header/footer dependencies.If you want a more in-depth view of what major changes have made it into 4.5, check out all 4.5-tagged posts on the main development blog, or check out a list of everything that’s changed.
If you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums. We’d love to hear from you! If you’re comfortable writing a reproducible bug report, file one on the WordPress Trac. There, you can also find a list of known bugs.
Happy testing!
A wonderful day
is one that brings new WordPress
Four Five Beta One
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP, Send Map To Phone & Ad Layout appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing