Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s what we’ve been doing at Woo to improve the reach and response for our emails to customers – and what you can learn and borrow from us.
The post Insights and tips from our email marketing experiments appeared first on WooCommerce.
If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs, yet, you’re not alone. Don’t get discouraged. The post Tick-tock: expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 deadline appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot. The post 5 B2B marketing tips to jump-start your 2017 results appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. The post Holiday optimization tips for remaining competitive in the SERP appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Whether it’s a product page or a simple form, where a shopper starts their journey matters. Here’s how to create and optimize landing pages for the holiday season.
The post Helpful tips for holiday landing pages appeared first on WooCommerce.
Are you looking for ways to boost lead capture on your site? Here are some tips for attracting your target audience to your site and encouraging registrations.
If you’re still using our fixed-width design, switch to our Responsive design to enable these key benefits:
Are you on fixed-width? Make the switch!
Optima Express plugin for WordPress | Switch to responsive >
Optima IDX for custom websites | Switch to responsive >
Use landing pages to attract and engage your target audiences (areas of interest, price ranges, first time buyers, renters, sellers, etc.). These should support the needs and interests of each audience and encourage them to register for listing alert emails or MarketBoost Market reports.
SEO – Organic Traffic from Search Engines
PPC – Paid Traffic
Run ad campaigns with paid advertising services such as Google AdWords and Facebook. Use separate campaigns for each audience to focus on the appropriate keywords and landng pages on your site.
If you’d rather leave online lead generation to us, learn how we can help you with Lead Generator.
As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch. The post 7 advanced tips for Google Shopping ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. The post 8 tips to make sure your Google profile images boost…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
