The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. The post iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent appeared first on Search Engine Land.
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Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…
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The latest version of Bing Ads Editor is now available. The post Bing Ads Editor now supports remarketing audience management & shopping campaign product filters appeared first on Search Engine Land.
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Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago. The post Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop appeared first on Search Engine Land.
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Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages. The post New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries appeared first on Search Engine Land.
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The new feature lets users save an image, video or shopping search result to their “My Saves” folder which can be accessed across mobile devices and desktop. The post Bing’s “My Saves” feature lets users save video, image and shopping searches across devices appeared first on…
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On product queries, product listing ads are dominating over text ads. The post See how Google is showing even more Shopping Ads on desktop this season appeared first on Search Engine Land.
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