Showing posts with label Practices. Show all posts
Showing posts with label Practices. Show all posts

Tuesday, November 22, 2016

Social Media Marketing 3.0: Best practices for ramping up social ROI

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show…


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Social Media Marketing 3.0: Best practices for ramping up social ROI

Wednesday, November 9, 2016

Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)

Google publishes their first recommendations for making PWAs indexable in Google. The post Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs) appeared first on Search Engine Land.


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Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)

Tuesday, October 11, 2016

Best practices for personalizing content at the local level

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…


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Best practices for personalizing content at the local level

Tuesday, August 30, 2016

W3C Invites Implementations of its Data on the Web Best Practices

The Data on the Web Best Practices Working Group has published its primary document which is now a Candidate Recommendation. The document provides Best Practices related to the publication and usage of data on the Web designed to help support a self-sustaining ecosystem. Data should be discoverable and understandable by humans and machines. Where data is used in some way, whether by the originator of the data or by an external party, such usage should also be discoverable and the efforts of the data publisher recognized. In short, following these Best Practices will facilitate interaction between publishers and consumers.


As a further aid, the Working Group has also published stable versions of its Data Quality and Dataset Usage vocabularies. Taken together, the three documents address the group’s mission as stated in its charter:


  1. to develop the open data ecosystem, facilitating better communication between developers and publishers;

  2. to provide guidance to publishers that will improve consistency in the way data is managed, thus promoting the re-use of data;

  3. to foster trust in the data among developers, whatever technology they choose to use, increasing the potential for genuine innovation.

Finally, it’s worth noting that the closely related Share-PSI project, co-funded by the European Commission, has concluded its work recently with the publication of a set of high level policy-related Best Practices and guides for the sharing of public sector information online. Although targeted at Europe, the advice, which is available in many languages and contexts, is likely to be applicable world wide.



Publication – W3C News



W3C Invites Implementations of its Data on the Web Best Practices

Wednesday, March 16, 2016

Best practices for managing multiple social channels

Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across…


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Best practices for managing multiple social channels

Tuesday, February 23, 2016

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.


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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)