Bing Ads Editor now supports remarketing audience management & shopping campaign product filters

The latest version of Bing Ads Editor is now available. The post Bing Ads Editor now supports remarketing audience management & shopping campaign product filters appeared first on Search Engine Land.

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Bing Ads Editor now supports remarketing audience management & shopping campaign product filters

Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer

The result for Littlewoods Ireland: the most successful Christmas campaign ever The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land.

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Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching. The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations appeared first on Search Engine Land.

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Criteo launches Predictive Search to automate Google Shopping campaign optimizations

SearchCap: Bing Ads new campaign setup process, SEO on a budget & today’s Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads new campaign setup process, SEO on a budget & today’s Google Doodle appeared first on Search Engine Land.

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SearchCap: Bing Ads new campaign setup process, SEO on a budget & today’s Google Doodle

Bing Ads rolls out a new, more comprehensive campaign setup process

The new workflow offers more access to features and functionality during the initial setup. The post Bing Ads rolls out a new, more comprehensive campaign setup process appeared first on Search Engine Land.

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Bing Ads rolls out a new, more comprehensive campaign setup process

Using PPC brand protection to decrease campaign costs by 51%

Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using PPC brand protection to decrease campaign costs by 51%

How should your ad budget impact campaign building?

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. The post How should your ad budget impact campaign building? appeared first on Search…

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How should your ad budget impact campaign building?