Develop free, lightweight attribution insights for your paid & organic channels

Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device. The post Develop free, lightweight attribution insights for your…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Develop free, lightweight attribution insights for your paid & organic channels

Best practices for managing multiple social channels

Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Best practices for managing multiple social channels

SearchCap: Google Penguin Delay, Search Channels & Google Map Maker

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin Delay, Search Channels & Google Map Maker appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Penguin Delay, Search Channels & Google Map Maker