The new feature will be a big time saver. The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land.
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Google says that it can deliver 99 percent location accuracy at 200 million stores globally. The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land.
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The dominant use of location data in mobile display advertising has ironically become more about “who” over “where.” The post YP brings search and location data together in “audience cartography” appeared first on Search Engine Land.
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