Bing Ads is building a bot to help you manage campaigns better

While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management. The post Bing Ads is building a bot to help you manage campaigns better appeared first on Search Engine Land.

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Bing Ads is building a bot to help you manage campaigns better

NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help

In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad – the organization has been tracking Santa ever since. The post NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help appeared first on Search Engine Land.

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NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help

Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues

Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season. The post Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues appeared first on Search Engine Land.

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Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues

Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?

Samsung said it will be making more AI acquisitions as it plays catch-up with Google and others. The post Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand? appeared first on Search Engine Land.

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Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?

13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. The post 13 uses for keyword research to help you win in the search engines appeared first on…

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13 uses for keyword research to help you win in the search engines

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. The post Does finding that micro-moment feel…

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Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

9 tools to help you succeed with Google SERP features

Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages. The post 9 tools to help you succeed with Google SERP…

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9 tools to help you succeed with Google SERP features