Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues

Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season. The post Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues appeared first on Search Engine Land.

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Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues

How to avoid an outbound link penalty from Google

We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well. The post How to avoid an outbound link penalty from Google appeared first on Search Engine Land.

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How to avoid an outbound link penalty from Google

Common PPC mistakes and how to avoid them

Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them. The post Common PPC mistakes and how to avoid them appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Common PPC mistakes and how to avoid them

Google reiterates suggested 33 character limit in ETA headlines to avoid truncation

For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i”. The post Google reiterates suggested 33 character limit in ETA headlines to avoid truncation appeared first on Search Engine Land.

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Google reiterates suggested 33 character limit in ETA headlines to avoid truncation