Ad copy hack for your AdWords pathways

Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land.

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Ad copy hack for your AdWords pathways

Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine…

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Pull live inventory data from your product database and place it in your search ad copy

How to implement mobile-specific ad copy for AdWords expanded text ads

If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it. The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land.

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How to implement mobile-specific ad copy for AdWords expanded text ads

Bing Ads Editor now supports custom ad copy for native ads on MSN.com

Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….

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Bing Ads Editor now supports custom ad copy for native ads on MSN.com

3 signs your landing page copy is leaving your visitors high and dry

Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. The post 3 signs your landing page copy is leaving your visitors high and dry appeared first on Search Engine Land.

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3 signs your landing page copy is leaving your visitors high and dry