Study shows search terms with the very worst (and best) click-through rates

A new study uncovers a slew of search terms that aren’t earning their fair share of clicks in the search engine results pages. The post Study shows search terms with the very worst (and best) click-through rates appeared first on Search Engine Land.

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Study shows search terms with the very worst (and best) click-through rates

SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP changes, BrightLocal study & PPC mistakes appeared first on Search Engine Land.

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SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. The post Finally going mobile-friendly, but on a collision course with…

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Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

Searchmetrics Google ranking factors study says content gaining while links losing in importance

Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com. The post Searchmetrics Google ranking factors study says content gaining while links losing in importance appeared first on Search Engine Land.

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Searchmetrics Google ranking factors study says content gaining while links losing in importance

Study shows Google’s Possum update changed 64% of local SERPs

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update. The post Study shows Google’s Possum update changed 64% of local…

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Study shows Google’s Possum update changed 64% of local SERPs

Results from the Local SEO Ranking Factors Study presented at SMX East

Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016. The post Results from the Local SEO Ranking Factors Study presented at SMX East appeared first on Search Engine Land.

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Results from the Local SEO Ranking Factors Study presented at SMX East

SearchCap: Google AdWords payday loans, organic results study & Viv

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords payday loans, organic results study & Viv appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords payday loans, organic results study & Viv