How machine learning impacts the need for quality content

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. The post How machine learning impacts the need for quality content…

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How machine learning impacts the need for quality content

Do you have the martech knowledge you need?

Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered…

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Do you have the martech knowledge you need?

Video Marketing 2017: What You Need to Know

Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across…

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Video Marketing 2017: What You Need to Know

SMX East 2016: Satisfying The Need For Speed

Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese. The post SMX East 2016: Satisfying The Need For Speed appeared first on Search Engine Land.

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SMX East 2016: Satisfying The Need For Speed

What you need to reach the big leagues of local SEO

Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. The post What you need to reach the big leagues of local SEO appeared first on Search Engine Land.

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What you need to reach the big leagues of local SEO

Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine…

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Everything you need to know about Google’s ‘Possum’ algorithm update

Why agencies need to learn from the past and evolve

SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing. The post Why agencies need to learn from the past and evolve appeared first on Search Engine Land.

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Why agencies need to learn from the past and evolve