How machine learning impacts the need for quality content

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. The post How machine learning impacts the need for quality content…

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How machine learning impacts the need for quality content

SearchCap: AMP images, Google Maps promoted places & machine learning

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP images, Google Maps promoted places & machine learning appeared first on Search Engine Land.

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SearchCap: AMP images, Google Maps promoted places & machine learning

What the heck is machine learning, and why should I care?

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains. The post What the heck is machine learning, and why should I care? appeared first on Search Engine Land.

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What the heck is machine learning, and why should I care?

Google’s machine learning now writes featured snippets descriptions

Google recently launched sentence compression algorithms to help surface the best answers for your questions from publisher content across the web. The post Google’s machine learning now writes featured snippets descriptions appeared first on Search Engine Land.

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Google’s machine learning now writes featured snippets descriptions

How Google uses machine learning in their search algorithms

Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain. The post How Google uses machine learning in their search algorithms appeared first on Search Engine Land.

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How Google uses machine learning in their search algorithms

Google on what’s important for 2017: Machine learning, AMP & structured data

We asked Google’s Gary Illyes what SEOs and webmasters should think about as this year closes. The post Google on what’s important for 2017: Machine learning, AMP & structured data appeared first on Search Engine Land.

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Google on what’s important for 2017: Machine learning, AMP & structured data

Learning From Link-Building Content Failure

Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage. The post Learning From Link-Building Content Failure appeared first on Search Engine Land.

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Learning From Link-Building Content Failure