Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis. The post Bing Ads launches Automated Imports to sync campaigns from AdWords appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21–23 in San Jose! The post Start your SEO and SEM campaigns off fresh with tactics that work appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. The post Link campaigns: Strategy development and review appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google review guidelines, photo insights & PPC campaigns appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The post Should you create device-specific PPC campaigns? appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. The post The next Bing thing: Get your Bing campaigns in top shape for 2017 appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
