In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. The post Refreshing competitive search strategies in 2017 appeared first on Search Engine Land.
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Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead. The post SEO in 2017: Mobile optimization as a competitive advantage…
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Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. The post Holiday optimization tips for remaining competitive in the SERP appeared first on Search Engine Land.
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Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land.
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Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. The post Sustainable competitive advantages in digital marketing appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
