In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. The post Refreshing competitive search strategies in 2017 appeared first on Search Engine Land.
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The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this…
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Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. The post Let’s make 2017 the year of honest reviews! appeared first on Search Engine Land.
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The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. The post iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent appeared first on Search Engine Land.
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Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot. The post 5 B2B marketing tips to jump-start your 2017 results appeared first on Search Engine Land.
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Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses. The post Essential voice search strategies for 2017 appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle appeared first on Search Engine Land.
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