How to use your buyer personas to build your 2017 search marketing budget

You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget. The post How to use your buyer personas to build your 2017 search marketing budget appeared first…

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How to use your buyer personas to build your 2017 search marketing budget

PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. The post PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services