SearchCap: Attribution models, local authenticity & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate…

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SearchCap: Attribution models, local authenticity & more

Choosing an attribution model: When, not which

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. The post Choosing an attribution model: When, not which appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Choosing an attribution model: When, not which

Getting a clearer picture of local marketing attribution

It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. The post Getting a clearer picture of local marketing attribution appeared first on Search Engine…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Getting a clearer picture of local marketing attribution

SearchCap: Attribution modeling, AdWords Budgets & personalizing local content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Attribution modeling, AdWords Budgets & personalizing local content appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Attribution modeling, AdWords Budgets & personalizing local content

Rethinking today’s attribution problem in digital marketing

Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking today’s attribution problem in…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Rethinking today’s attribution problem in digital marketing

AdWords gains 3 new cross-device attribution reports

Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path. The post AdWords gains 3 new cross-device attribution reports appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AdWords gains 3 new cross-device attribution reports

Soon, import call conversion data into AdWords for better attribution & optimization

Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & optimization appeared first on Search Engine Land.

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Soon, import call conversion data into AdWords for better attribution & optimization