Don’t just appeal to a local searcher’s wants or needs, focus on the journey

You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. The post Don’t just appeal to a local searcher’s wants or…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future? The post Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality