The SEM automation primer

Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. The post The SEM automation primer appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The SEM automation primer

Visual analysis of AdWords data: a primer

Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. The post Visual analysis of AdWords data: a primer appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Visual analysis of AdWords data: a primer