SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of

What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns. The post SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of appeared first on…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of

‘Omnichannel’ may never catch on, but it’s the next big thing for local

Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. The post ‘Omnichannel’ may never catch on, but it’s the next big thing for local appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

‘Omnichannel’ may never catch on, but it’s the next big thing for local