Three well-meaning paid search optimizations that might kill performance

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. The post Three well-meaning paid search…

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Three well-meaning paid search optimizations that might kill performance

Why Google might not be able to stop “fake news”

Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it. The post Why Google might not be able to stop “fake news” appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why Google might not be able to stop “fake news”

Why crawl budget and URL scheduling might impact rankings in website migrations

You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget. The post Why crawl budget and URL scheduling might impact…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why crawl budget and URL scheduling might impact rankings in website migrations