As Google continues to build out the new UI, more advertisers are getting access. The post New AdWords interface alpha is rolling out to more advertisers appeared first on Search Engine Land.
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The new feature will be a big time saver. The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land.
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The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense. The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle…
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Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform. The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land.
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Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting. The post What Google’s recent RLSA updates mean for advertisers appeared first on Search Engine Land.
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