SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. The post SMBs are overwhelmed with digital marketing choices. How to stand out and win their business. appeared first on…

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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

Why Google shutting down Map Maker should terrify SMBs

Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency. The post Why Google shutting down Map Maker should terrify SMBs appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why Google shutting down Map Maker should terrify SMBs

Why SMBs should spend more of their budget on online marketing in 2017

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. The post Why SMBs should spend more of their budget on online marketing in 2017 appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why SMBs should spend more of their budget on online marketing in 2017

Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs

Search feature will soon be broadly accessible to local businesses and their agencies. The post Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs

Survey: Local search marketing top channel for SMBs, but many not tracking ROI

The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. The post Survey: Local search marketing top channel for SMBs, but many not tracking ROI appeared first on Search Engine Land.

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Survey: Local search marketing top channel for SMBs, but many not tracking ROI