Don’t just appeal to a local searcher’s wants or needs, focus on the journey

You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. The post Don’t just appeal to a local searcher’s wants or…

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Don’t just appeal to a local searcher’s wants or needs, focus on the journey

The basic pages every electronics store needs

Selling electronics online is fun, you have to admit. Adding the newest and best technology to your store and watching customers scoop it up, thinking about what they’re going to accomplish with it, imagining their happy faces when they open the box — how can you not grin at that? Still, it’s a challenge to get your […]

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The basic pages every electronics store needs

3 things every PPC beginner needs to try

Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you! The post 3 things every PPC beginner needs to try appeared first on Search Engine Land.

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3 things every PPC beginner needs to try

The basic pages a home goods store needs to succeed

A person’s home is a very personal thing — it’s where someone spends much of their time, meets with friends and family, and makes memories that will last for many years. So it only makes sense that decorating this home is a personal activity. When a shopper comes to your furniture, wall decor, or home goods store […]

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The basic pages a home goods store needs to succeed

The pages an online food store needs to excel

Selling food online — especially fresh or frozen items — is a bit of a new concept. Even as other industries embraced the concept of eCommerce with open arms, food sellers hesitated, and with good reason: there were some crucial logistics to figure out first. Fortunately, shipping food isn’t a foreign concept any longer — it’s now easier […]

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The pages an online food store needs to excel

3 Methods For Defining Your SEO Content Needs

Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers. The post 3 Methods For Defining Your SEO Content Needs appeared first on Search Engine Land.

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3 Methods For Defining Your SEO Content Needs