Attention search marketers: ALL keywords are branded keywords!

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns. The post Attention search marketers: ALL keywords are branded keywords! appeared first on Search Engine Land.

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Attention search marketers: ALL keywords are branded keywords!

Google drops the Content Keywords feature from Google Search Console

It is official, after hinting at removing the Google content keywords report from Google Search Console, Google did it. The post Google drops the Content Keywords feature from Google Search Console appeared first on Search Engine Land.

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Google drops the Content Keywords feature from Google Search Console

Google adds forecasting and trend data for existing keywords in Keyword Planner

Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend. The post Google adds forecasting and trend data for existing keywords in Keyword Planner appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds forecasting and trend data for existing keywords in Keyword Planner

Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. The post Search competitor analysis: backlinks, keywords and pages appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search competitor analysis: backlinks, keywords and pages

Google will soon report null Quality Scores for new & low-activity keywords

The null replaces the current default Quality Score of 6 for new keywords. The post Google will soon report null Quality Scores for new & low-activity keywords appeared first on Search Engine Land.

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Google will soon report null Quality Scores for new & low-activity keywords

From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits

Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising…

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From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits