Why is free money that can be used on local search marketing being left on the table?

Up to $ 35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. The post Why is free money that can be used on local search marketing…

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Why is free money that can be used on local search marketing being left on the table?

Is your location data being held hostage?

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. The post Is your location data being held hostage? appeared first on Search Engine Land.

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Is your location data being held hostage?

Forget about unique content. Try actually BEING local!

Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd. The post Forget about unique content. Try actually BEING local! appeared first on Search Engine Land.

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Forget about unique content. Try actually BEING local!

Link profile analysis: How to prevent penalties by being proactive

Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained. The post Link profile analysis: How to prevent penalties by being proactive appeared…

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Link profile analysis: How to prevent penalties by being proactive

Google’s Candidate Cards Being Tested For Businesses?

A local business has been spotted using the equivalent of Candidate Cards to add content directly into Google’s search results. The post Google’s Candidate Cards Being Tested For Businesses? appeared first on Search Engine Land.

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Google’s Candidate Cards Being Tested For Businesses?