Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…

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Integrated Marketing Analytics: Creating a single source of data truth

Compare 16 leading digital analytics platform providers

Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A…

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Compare 16 leading digital analytics platform providers

Small business owners: 3 steps to creating accurate Google Analytics reports

Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. The post Small business owners: 3 steps to creating accurate Google Analytics…

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Small business owners: 3 steps to creating accurate Google Analytics reports

New wave of referrer spam wrecking Google Analytics data

If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration. The post New wave of referrer spam wrecking…

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New wave of referrer spam wrecking Google Analytics data

Google AMP reporting in Search Console Analytics report gets more granular

Google’s Search Analytics report will now show you how your AMP pages are performing in the rich cards section versus the core mobile results. The post Google AMP reporting in Search Console Analytics report gets more granular appeared first on Search Engine Land.

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Google AMP reporting in Search Console Analytics report gets more granular

New MarTech Intelligence Report: Digital Analytics Platforms

With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in…

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New MarTech Intelligence Report: Digital Analytics Platforms

Google announces slew of search ads and Analytics updates at SMX East

New audience targeting solutions, a free version of Optimize 360 and more. The post Google announces slew of search ads and Analytics updates at SMX East appeared first on Search Engine Land.

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Google announces slew of search ads and Analytics updates at SMX East