The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. The post Can SEOs make local search great again in 2017? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The WordPress Polyglots team is organizing the second Global WordPress Translation Day on November 12th. Everyone is invited to join – from anywhere in the world!
Translating is one of the easiest ways to get involved with WordPress and contribute to the project. Global WordPress Translation Day is your chance to learn more about translating WordPress, meet people from all over the world, and translate WordPress into one of more than 160 languages.
The translation day starts on Saturday, November 12th, 2016, at 0:00 UTC and ends 24 hours later. See what time that is for you! You can join right from the start, or any time it’s convenient for you throughout the day.
Local contributor days are happening all over the world, and are a great way to get involved. Check out this map to see if there’s already a local event happening near you. Can’t find one? Organize a local event!
At the same time, join the community for 24 hours of live-streamed, remote sessions in numerous languages. Sessions will cover localization, internationalization, and contributing in your language.
Whether you’re new to translating and want to learn how to translate, or an experienced translation editor building a strong team, the translation day is for you. Developers will also enjoy topics from experienced contributors, whether you’re learning about internationalization and or want to find more translators for your themes and plugins. There’s a session for everyone!
Joining is easy! On November 12th, in your own timezone, translate WordPress or your favorite plugins and themes into your language, while watching live sessions over the course of the day.
Want to get more involved? Sign up to organize a local event and invite your local community to translate together on November 12th. Events can be formal or completely informal – grab your laptop and a couple of friends, and head to a local coffee shop to translate for an hour or two.
Absolutely! Even if you only speak English, there are great sessions about internationalization that can benefit every developer. There’s also lots of English variants that need your help! For example, English is spoken and written differently in Australia, Canada, New Zealand, South Africa, and the United Kingdom. You can learn about these differences and why these variants are important during the sessions.
And if you’re feeling fun, try translating WordPress into emoji! Yep, we have a translation of WordPress in emoji! 
If you have any questions, the polyglots team and the event organizers hang out in #polyglots in Slack and are happy to help! (Get an invite to Slack at chat.wordpress.org.)
Sign up to take part in the event on the official website.
Google brings back an old test, whereby showing images in the mobile web search results. What do you think of them? The post Google testing image thumbnails in mobile search results again appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google isn’t doing the traditional “Airing of Grievances” but a virtual pole shows its Festivus spirit. The post For Festivus, Google Once Again Provides A Festivus Pole appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
