IF functions arrive to let advertisers customize ads based on device and retargeting list membership. The post AdWords IF functions roll out for ad customization as Standard Text Ads sunset appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land.
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If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs, yet, you’re not alone. Don’t get discouraged. The post Tick-tock: expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 deadline appeared first on Search Engine Land.
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Advertisers can now make changes to ETAs from their phones. The post Edit Expanded Text Ads in Bing Ads apps appeared first on Search Engine Land.
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Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads. The post Among latest AdWords Editor updates: Convert text ads to responsive ads appeared first on Search Engine Land.
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Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago. The post Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop appeared first on Search Engine Land.
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Advertisers can feature special offers in their text ads with the extension. The post Google testing new Promotion Extension in text ads appeared first on Search Engine Land.
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