The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The SEO power of portfolio entries, case studies & testimonials

How mobile has changed the way we search, based on 10+ years of eye-tracking studies

How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies. The post How mobile has changed the way we search, based on 10+ years of…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How mobile has changed the way we search, based on 10+ years of eye-tracking studies