Boost your conversion rate by 45% today… no, really!

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. The post Boost your conversion rate by 45% today… no, really! appeared first on Search Engine Land.

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Boost your conversion rate by 45% today… no, really!

Test points to likely influence of click-through rate on search rankings

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. The post Test points to likely influence of click-through rate on search rankings appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Test points to likely influence of click-through rate on search rankings