Three well-meaning paid search optimizations that might kill performance

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. The post Three well-meaning paid search…

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Three well-meaning paid search optimizations that might kill performance

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching. The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations appeared first on Search Engine Land.

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Criteo launches Predictive Search to automate Google Shopping campaign optimizations