Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking The post Searchmetrics now shows where your app appears in App Packs appeared first on Search Engine Land.
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In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes. The post Google makes AdWords Products tab more useful for Shopping campaigns appeared first on Search Engine Land.
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Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. The post Dark search, dark social &…
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The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new…
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SimilarWeb data argue that search remains the dominant source of traffic to desktop sites. The post Report: search drives 10X more traffic to shopping sites than social media appeared first on Search Engine Land.
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Only UET will be supported for conversion tracking by the end of June. The post Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local ranking, Bing ads analytics & more appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
